Amina Sadiq Chocolate Collection

This project highlights a collaboration with PMU artist Amina Sadiq and Perma Blend for the launch of The Chocolate Collection. Debuted at PMU Con in Houston, TX—a conference dedicated to education and enhanced healed results for people of color—the campaign combined thoughtful design, live demos, and strategic social media to drive excitement and attract buyers to the booth. Below are key moments and deliverables from the campaign.

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PermaCare Lip Scrub